Comments on: Want to understand your customers’ business needs? Give them an award. http://www.christopherakoch.com/2009/11/want-to-understand-your-customers%e2%80%99-business-needs-give-them-an-award/ Marketing and Sales Strategy for B2B Wed, 10 Mar 2010 20:10:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steven Woods http://www.christopherakoch.com/2009/11/want-to-understand-your-customers%e2%80%99-business-needs-give-them-an-award/comment-page-1/#comment-196 Steven Woods Sun, 15 Nov 2009 03:07:22 +0000 http://www.christopherakoch.com/?p=193#comment-196 Chris, Great post, and it's a fantastic way to capture the true stories from clients in a way that lets them be told over and over again. The additional benefit is that the awards program and awards night itself can generate a lot of social media buzz. In a recent event we ran, the Markies are a big part of it, and they generated a disproportional amount of conversation and buzz in social media (http://digitalbodylanguage.blogspot.com/2009/11/social-media-buzz-at-live-event.html) Thanks for posting this in such a well structured way. Great plan for any marketers. Chris,
Great post, and it’s a fantastic way to capture the true stories from clients in a way that lets them be told over and over again.

The additional benefit is that the awards program and awards night itself can generate a lot of social media buzz. In a recent event we ran, the Markies are a big part of it, and they generated a disproportional amount of conversation and buzz in social media (http://digitalbodylanguage.blogspot.com/2009/11/social-media-buzz-at-live-event.html)

Thanks for posting this in such a well structured way. Great plan for any marketers.

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