Comments on: Social media strategy for B2B: what’s required and what’s optional http://www.christopherakoch.com/2009/11/social-media-strategy-for-b2b-what-is-required-and-what-is-optional/ Marketing and Sales Strategy for B2B Wed, 10 Mar 2010 20:10:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Eric Goldman http://www.christopherakoch.com/2009/11/social-media-strategy-for-b2b-what-is-required-and-what-is-optional/comment-page-1/#comment-443 Eric Goldman Sat, 02 Jan 2010 18:15:26 +0000 http://www.christopherakoch.com/?p=198#comment-443 Chris; Great post - thanks! I design our client's SMM campaigns around using a process, too. Although it would at first blush seem different from yours, the basic concept is the same - readers may find it's formulaic approach useful: http://bit.ly/SMMProcess Chris;
Great post – thanks! I design our client’s SMM campaigns around using a process, too. Although it would at first blush seem different from yours, the basic concept is the same – readers may find it’s formulaic approach useful: http://bit.ly/SMMProcess

]]> By: Chris Koch http://www.christopherakoch.com/2009/11/social-media-strategy-for-b2b-what-is-required-and-what-is-optional/comment-page-1/#comment-233 Chris Koch Tue, 01 Dec 2009 16:25:55 +0000 http://www.christopherakoch.com/?p=198#comment-233 Hi Clare, Thanks for the comment. I agree that quality doesn't always get enough attention. We often focus on the frequency of social media (need to blog at least 1-2 times per week to remain relevant, for example). But I'd rather read one really thoughtful post than three inconsequential ones. Hi Clare,

Thanks for the comment. I agree that quality doesn’t always get enough attention. We often focus on the frequency of social media (need to blog at least 1-2 times per week to remain relevant, for example). But I’d rather read one really thoughtful post than three inconsequential ones.

]]> By: Clare McDermott http://www.christopherakoch.com/2009/11/social-media-strategy-for-b2b-what-is-required-and-what-is-optional/comment-page-1/#comment-231 Clare McDermott Tue, 01 Dec 2009 15:20:11 +0000 http://www.christopherakoch.com/?p=198#comment-231 Wow. Great summary, Chris. Too often I see social media strategies that are haphazard... as if the "messy" nature of online engagement means that there need not be a plan or a disciplined approach to adoption. I agree that monitoring as a first step is imperative, as is studying the activities (and mistakes) of your peers. I would also add: quality quality quality. Yes, social media content is often conversational, but that's not an excuse for mediocrity. For example, not all CEOs should blog because not all CEOs have the intelligence + wit to pull it off. Wow. Great summary, Chris. Too often I see social media strategies that are haphazard… as if the “messy” nature of online engagement means that there need not be a plan or a disciplined approach to adoption. I agree that monitoring as a first step is imperative, as is studying the activities (and mistakes) of your peers.

I would also add: quality quality quality. Yes, social media content is often conversational, but that’s not an excuse for mediocrity. For example, not all CEOs should blog because not all CEOs have the intelligence + wit to pull it off.

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