Comments on: What are your best practices for "recession marketing?" http://www.christopherakoch.com/2009/10/what-are-your-best-practices-for-recession-marketing/ Marketing and Sales Strategy for B2B Tue, 07 Sep 2010 08:57:14 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: jme2469 http://www.christopherakoch.com/2009/10/what-are-your-best-practices-for-recession-marketing/comment-page-1/#comment-158 jme2469 Fri, 09 Oct 2009 18:45:26 +0000 http://chriskoch.wordpress.com/?p=172#comment-158 Any time. Thanks for posing the question. Have a great weekend! Any time. Thanks for posing the question.
Have a great weekend!

]]> By: Chris Koch http://www.christopherakoch.com/2009/10/what-are-your-best-practices-for-recession-marketing/comment-page-1/#comment-157 Chris Koch Fri, 09 Oct 2009 16:11:32 +0000 http://chriskoch.wordpress.com/?p=172#comment-157 Great thoughts. Thanks for the reply. Great thoughts. Thanks for the reply.

]]> By: jme2469 http://www.christopherakoch.com/2009/10/what-are-your-best-practices-for-recession-marketing/comment-page-1/#comment-159 jme2469 Fri, 09 Oct 2009 02:16:07 +0000 http://chriskoch.wordpress.com/?p=172#comment-159 Chris, I don't know if my story counts. I'm a solopreneur, so I'm not in an office environment. Still, in Q1 of this year, my business took a major hit. One of my key clients lost their primary account and - with it - the bulk of their income. Another project I was working on - a start-up - went south due to funding that fell through. And then my third cornerstone client pulled back on the project I was doing in order to reallocate budget to a piece of business that was closer to their core business and less of a risk. Although I never succumbed to full-on panic mode, it was a very scary time. Things are still a bit rocky for me, but they are also starting to "break open" in many areas that are - truth be told - far more exciting to me than the work I lost at the beginning of the year. There are three reasons I'm sitting here, on the cusp of a couple great projects: 1. I didn't slow down on my marketing one bit 2. I took the opportunity to reposition myself in new markets 3. I dove into the social Web with both feet I spent Q1 and Q2 working very hard on rethinking what I have to offer, how I want to brand myself, and who my perfect client is. I've also put in a lot of hours on content marketing (via the Savvy B2B Marketing blog and other venues) and networking with all the fabulous people I've had the chance to meet through online communities like blogs, LinkedIn, and twitter. Though I can't say with certainty where I will be a year from now, I have no doubt that it will be 100 times better than where I was a few months ago ... not because I'll have more work, but because I'll have better work & a better sense of myself and my business. If I'd have kept on working at 100 mph, I might not have taken the time to rethink my direction; so - the Q1 slow down is, in my eyes, something of a blessing in disguise. Hope this helps out with your search for stories. Thanks for inviting the commentary & good luck! Chris,
I don’t know if my story counts. I’m a solopreneur, so I’m not in an office environment. Still, in Q1 of this year, my business took a major hit. One of my key clients lost their primary account and – with it – the bulk of their income. Another project I was working on – a start-up – went south due to funding that fell through. And then my third cornerstone client pulled back on the project I was doing in order to reallocate budget to a piece of business that was closer to their core business and less of a risk.

Although I never succumbed to full-on panic mode, it was a very scary time. Things are still a bit rocky for me, but they are also starting to “break open” in many areas that are – truth be told – far more exciting to me than the work I lost at the beginning of the year.

There are three reasons I’m sitting here, on the cusp of a couple great projects:
1. I didn’t slow down on my marketing one bit
2. I took the opportunity to reposition myself in new markets
3. I dove into the social Web with both feet

I spent Q1 and Q2 working very hard on rethinking what I have to offer, how I want to brand myself, and who my perfect client is. I’ve also put in a lot of hours on content marketing (via the Savvy B2B Marketing blog and other venues) and networking with all the fabulous people I’ve had the chance to meet through online communities like blogs, LinkedIn, and twitter.

Though I can’t say with certainty where I will be a year from now, I have no doubt that it will be 100 times better than where I was a few months ago … not because I’ll have more work, but because I’ll have better work & a better sense of myself and my business. If I’d have kept on working at 100 mph, I might not have taken the time to rethink my direction; so – the Q1 slow down is, in my eyes, something of a blessing in disguise.

Hope this helps out with your search for stories. Thanks for inviting the commentary & good luck!

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