Comments on: Create a thought leadership network http://www.christopherakoch.com/2009/03/create-a-thought-leadership-network/ Marketing and Sales Strategy for B2B Wed, 10 Mar 2010 20:10:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: seamus walsh http://www.christopherakoch.com/2009/03/create-a-thought-leadership-network/comment-page-1/#comment-69 seamus walsh Sat, 07 Mar 2009 12:57:27 +0000 http://chriskoch.wordpress.com/?p=76#comment-69 Chris, as a software provider, writing great b2b content and white papers is not a focus, yet for an account based marketing program, great content is a must. We went to LinkedIn to solve our issue, last week we formalized a rag-tag social "network" into a new group, B2B Content Marketing. We had 23 content producers sign up in the 1st week! Some of the credentials include; News editor at Network World Boston Globe national correspondent Sr. Editor at Computerworld I equate the external network as an editorial board, present a piece of content at that group, and you will get feedback. Trust me I know... Chris, as a software provider, writing great b2b content and white papers is not a focus, yet for an account based marketing program, great content is a must. We went to LinkedIn to solve our issue, last week we formalized a rag-tag social “network” into a new group, B2B Content Marketing. We had 23 content producers sign up in the 1st week!

Some of the credentials include;

News editor at Network World
Boston Globe national correspondent
Sr. Editor at Computerworld

I equate the external network as an editorial board, present a piece of content at that group, and you will get feedback.
Trust me I know…

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