Comments on: Social media: the decision is being made for you http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/ Marketing and Sales Strategy for B2B Wed, 10 Mar 2010 20:10:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Business sLife » Blog Archive » Social Media for Technology Sales & Marketing http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-53 Business sLife » Blog Archive » Social Media for Technology Sales & Marketing Fri, 09 Jan 2009 09:09:28 +0000 http://chriskoch.wordpress.com/?p=51#comment-53 [...] was having a look at Chris Koch’s blog and found an excellent post on social media for technology sales and marketing guys. [...] [...] was having a look at Chris Koch’s blog and found an excellent post on social media for technology sales and marketing guys. [...]

]]> By: Pradeep Bhanot http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-51 Pradeep Bhanot Fri, 14 Nov 2008 14:25:58 +0000 http://chriskoch.wordpress.com/?p=51#comment-51 Chris, I enjoyed reading your blog. I remember 10 years ago at Oracle, we were told to run marketing programs on the web first before even thinking about other media. Today, at CA, I always consider whether to do a particular campaign using viral/social means, web-based or both. Many prospective clients respond to social outreach, just because it is more engaging and personal than an email offer. Chris, I enjoyed reading your blog. I remember 10 years ago at Oracle, we were told to run marketing programs on the web first before even thinking about other media. Today, at CA, I always consider whether to do a particular campaign using viral/social means, web-based or both. Many prospective clients respond to social outreach, just because it is more engaging and personal than an email offer.

]]> By: Mike Barlow http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-52 Mike Barlow Thu, 13 Nov 2008 20:26:17 +0000 http://chriskoch.wordpress.com/?p=51#comment-52 Chris, I agree that the hardest thing about social media is the social part. Sometimes you really have to force yourself to get out there on the dance floor and DANCE! The lack of measurability is also a factor, especially when you're dealing with clients of a certain age whose idea of great marketing is writing up a press release and sending it to the NY Times. To be fair, however, I rarely see CIOs blogging or posting comments on blogs. So some of the skepticism surrounding social media as a channel for engaging CIOs is probably warranted. For what it's worth, I was able to engage a handful of CIOs and other IT execs in a brief dialogue about an article (http://www.cio.com/article/454215/How_Better_Software_Can_Save_the_World) that I had placed in CIO.com. But I used my LinkedIn network of connections to get the dialogue going. Maybe that was cheating, but it worked. Chris, I agree that the hardest thing about social media is the social part. Sometimes you really have to force yourself to get out there on the dance floor and DANCE!

The lack of measurability is also a factor, especially when you’re dealing with clients of a certain age whose idea of great marketing is writing up a press release and sending it to the NY Times.

To be fair, however, I rarely see CIOs blogging or posting comments on blogs. So some of the skepticism surrounding social media as a channel for engaging CIOs is probably warranted. For what it’s worth, I was able to engage a handful of CIOs and other IT execs in a brief dialogue about an article (http://www.cio.com/article/454215/How_Better_Software_Can_Save_the_World) that I had placed in CIO.com. But I used my LinkedIn network of connections to get the dialogue going. Maybe that was cheating, but it worked.

]]> By: Mary Ellen Miller http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-50 Mary Ellen Miller Wed, 12 Nov 2008 21:14:57 +0000 http://chriskoch.wordpress.com/?p=51#comment-50 Chris, Your blog is terrific. I just came across it while looking at ythe ITSMA site. We share a common background. I've been in both journalism and marketing/PR through the years. I completely agree with what you are saying about an evolution in the PR function. Best, Mary Ellen Miller Chris,
Your blog is terrific. I just came across it while looking at ythe ITSMA site. We share a common background. I’ve been in both journalism and marketing/PR through the years. I completely agree with what you are saying about an evolution in the PR function.
Best,
Mary Ellen Miller

]]> By: Britton Manasco http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-49 Britton Manasco Sun, 02 Nov 2008 19:16:40 +0000 http://chriskoch.wordpress.com/?p=51#comment-49 Good piece, Chris. However, I'm not sure social media/marketing "sucks" as much as you are suggesting. I rather enjoy the opportunity to get out there and mix it up (without having an editor to answer to). And while I don't advocate rogue evangelism and media interaction for my clients, I do think they could end up enjoying this stuff quite a bit, especially if talented people are freed up to make a lot of decisions on their own. It's a chance, after all, to run your own media house and engage in all sorts of creative endeavors. True, you have to have something to say (and/or respond to). You need to be a thought leader and engaged conversationalist. But that's what it will take to excel and win. Key point: I would look to hire people who think this could be a lot of fun -- not redeploy people who fear it. Best, Britton Manasco <a href="http://www.brittonmanasco.com" rel="nofollow">Illuminating the Future</a> Good piece, Chris. However, I’m not sure social media/marketing “sucks” as much as you are suggesting. I rather enjoy the opportunity to get out there and mix it up (without having an editor to answer to). And while I don’t advocate rogue evangelism and media interaction for my clients, I do think they could end up enjoying this stuff quite a bit, especially if talented people are freed up to make a lot of decisions on their own.

It’s a chance, after all, to run your own media house and engage in all sorts of creative endeavors. True, you have to have something to say (and/or respond to). You need to be a thought leader and engaged conversationalist. But that’s what it will take to excel and win. Key point: I would look to hire people who think this could be a lot of fun — not redeploy people who fear it.

Best,

Britton Manasco
Illuminating the Future

]]> By: links for 2008-11-01 : Arik Johnson http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-48 links for 2008-11-01 : Arik Johnson Sun, 02 Nov 2008 02:30:14 +0000 http://chriskoch.wordpress.com/?p=51#comment-48 [...] Social media: the decision is being made for you « Chris Koch’s Blog (tags: socialmedia reconnaissance marketing PR branding Enterprise2.0) [...] [...] Social media: the decision is being made for you « Chris Koch’s Blog (tags: socialmedia reconnaissance marketing PR branding Enterprise2.0) [...]

]]> By: links for 2008-11-01 « Arik Johnson’s Weblog http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-47 links for 2008-11-01 « Arik Johnson’s Weblog Sat, 01 Nov 2008 23:04:53 +0000 http://chriskoch.wordpress.com/?p=51#comment-47 [...] Social media: the decision is being made for you « Chris Koch’s Blog (tags: socialmedia reconnaissance marketing PR branding Enterprise2.0) [...] [...] Social media: the decision is being made for you « Chris Koch’s Blog (tags: socialmedia reconnaissance marketing PR branding Enterprise2.0) [...]

]]> By: Arik Johnson http://www.christopherakoch.com/2008/10/social-media-the-decision-is-being-made-for-you/comment-page-1/#comment-46 Arik Johnson Sat, 01 Nov 2008 15:58:23 +0000 http://chriskoch.wordpress.com/?p=51#comment-46 Great advice all around - thanks! Great advice all around – thanks!

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