Comments on: Fix the relationship with IT http://www.christopherakoch.com/2008/10/fix-the-relationship-with-it/ Marketing and Sales Strategy for B2B Sat, 04 Sep 2010 05:59:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Charles Griffith http://www.christopherakoch.com/2008/10/fix-the-relationship-with-it/comment-page-1/#comment-45 Charles Griffith Wed, 29 Oct 2008 03:15:10 +0000 http://chriskoch.wordpress.com/?p=49#comment-45 Thank you, and I mean that....For at least two hours now I've been entering variations of queries on "cloud computing" and yours makes the most sense, by far. And, I see the black-humor-irony in the term "cloud" ...it's as ephemeral (!) as the subject itself...an "abstraction" indeed. Which raises another question...why in @#$% must this whole subject be so inlaid with jargon that we seek metaphors for all the incomprehensible, accumulated jargon. Round and round we go....right? .....anyway, thanks again, and Cheers! Thank you, and I mean that….For at least two hours now I’ve been entering variations of queries on “cloud computing” and yours makes the most sense, by far. And, I see the black-humor-irony in the term “cloud” …it’s as ephemeral (!) as the subject itself…an “abstraction” indeed. Which raises another question…why in @#$% must this whole subject be so inlaid with jargon that we seek metaphors for all the incomprehensible, accumulated jargon. Round and round we go….right?

…..anyway, thanks again, and Cheers!

]]> By: Alan http://www.christopherakoch.com/2008/10/fix-the-relationship-with-it/comment-page-1/#comment-43 Alan Wed, 08 Oct 2008 22:39:50 +0000 http://chriskoch.wordpress.com/?p=49#comment-43 You are absolutely correct. We have a global CIO Council. Marketing along with other company functions are represented on the council. Therefore we have good working relationships with the CIO's around the company as well as the corporate CIO's office. We partner with the council in operating our web presence and therefore have a history of working together. You are absolutely correct. We have a global CIO Council. Marketing along with other company functions are represented on the council. Therefore we have good working relationships with the CIO’s around the company as well as the corporate CIO’s office. We partner with the council in operating our web presence and therefore have a history of working together.

]]> By: Jill Rowley http://www.christopherakoch.com/2008/10/fix-the-relationship-with-it/comment-page-1/#comment-44 Jill Rowley Sun, 05 Oct 2008 00:39:10 +0000 http://chriskoch.wordpress.com/?p=49#comment-44 This is one of the most accurate articles I've read in a long time (and I read a lot). I am seeing more companies establish the necessary function to support the relationship between marketing and IT = Marketing Operations. Marketing is already online, so those companies who have not invested in marketing automation and the appropriate resources to support the technology and new business process, will fall further behind. This is one of the most accurate articles I’ve read in a long time (and I read a lot). I am seeing more companies establish the necessary function to support the relationship between marketing and IT = Marketing Operations. Marketing is already online, so those companies who have not invested in marketing automation and the appropriate resources to support the technology and new business process, will fall further behind.

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